In the past, customers searched Google, clicked a few results, and chose a business. But today, many get their answers directly from AI-generated results — and your business may or may not be included in those answers.

AI-driven search tools synthesise information from trusted sites, knowledge bases, and structured data. If your site isn’t technically sound and your content isn’t aligned with AI needs, your visibility — and revenue — can plummet.

Why combining SEO + GEO matters

Traditional SEO is still critical for providing the technical foundation that AI tools rely on:

• Crawlable, fast-loading websites improve indexation and user experience.
• Structured data makes it easier for AI to “understand” your content.
• Strong engagement metrics tell algorithms that your content satisfies users.
• At the same time, GEO ensures your content is present in the datasets and citations that AI tools draw from — going beyond rankings to establish your authority in the generative era.
• Businesses ignoring this trend risk seeing competitors dominate in both traditional and AI-powered search.

What action to take now:

• Evaluate your presence in AI-generated search tools like Google AI Overviews, Bing Copilot, and Perplexity.
• Fix crawl errors, improve page speed, and implement schema to strengthen your site’s technical foundation.
• Develop content that answers specific customer questions in a clear, authoritative way.
• Monitor engagement metrics in Google Analytics and address weak areas.
• Embrace both SEO & GEO for a holistic, future-ready strategy.

Schedule your GEO + SEO consultation with Salisbury SEO today.