If your blog is in need of traffic you need to devise a good plan of action to get it noticed by the masses.
- Consistent targeted traffic is the key to survival for today's blogs. If your blog gets low traffic it could be a sign that the blog is lacking in content, or maybe that content is not what your readers want to read. However, there are also a lot of well-written and useful blogs that are not receiving adequate traffic.
- In terms of traffic generation, a blog is similar to other websites, but it also has the potential to generate much more traffic in a short period in time. And blogs tend to be looked upon with favor by most major search engines. There are some basic strategies involving search engines that you should consider when looking to generate the type of traffic necessary for success.
- There is a formula to employ when looking to optimise your blog for the search engines. If you do not have the capability to optimise your site, then you can seek out professionals. Salisbury SEO specialises in the management and the marketing of blogs and websites on a monthly basis; at reasonable rates.
If you want to promote your blog yourself, you will need to learn the marketing strategies required for success.
- Search engines usually pay attention to the content in blogs - content is king. If you want to bring more traffic to your website, you need to regularly post fresh, original and informative content that is relevant to your niche and valuable to your readers. People need a reason to visit your blog, and providing useful and "how-to" information is a good way to keep them coming back for more.
- A great strategy that can bring good results is attraction marketing; this requires you to promote yourself first. Your visitors want to get to know the person behind the blog, and attraction marketing will build trust before you get down to business.
- The content you write about can be your means of promoting yourself. This means article marketing and attraction marketing go hand in hand. Learn to write compelling content, articles that are pertinent to your site and the products you are marketing and how thy align with the readers informational needs and pain points. Article marketing will not only build traffic, it will also build one-way links back to your website.
- The use of keywords and key phrases when writing your articles lets the search engines know who to send to your blog, they will become smarter over time and be able to grasp concepts and topical relevance as technology evolves. Conducting a search on relevant keywords to see how often people search for that keyword monthly can be very helpful in planning your articles. The more people who search for a keyword, the more the competition will be fighting to rank high for that keyword in the search engines so you content needs to out-do theirs.
How many times should you use a keyword or phrase in an article?
There are varying opinions on this. You certainly do not want to overuse it, as that will be a definite red flag to the search engines.
The keyword should be in the title, and can also be used within the first sentence or a semantically relevant term. In a short article of about 400 words, using the keyword three times in the body of the article is sufficient. Remember to make sure keyword density and their semantic variations are evenly spaced throughout the article but do not detract away from content being user-focused - no-one likes to read keyword stuffed content and neither does Google.
These simple but effective content strategies will help in generating more traffic for your blog. Remember you also need to promote your work via social media and back links from guest posts on other blogs and websites.
Too many people see blogging as all about the writing, but what you do after you've written that compelling and relevant post is also important if you want to drive traffic to your blog.