Be Found in Search & in AI Answers with GEO & AI SEO Services
As search evolves, so should your SEO strategy. Our GEO (Generative Engine Optimization) services ensure your business appears in AI-generated answers, enhancing your online visibility. Customers aren’t just clicking Google links - they’re asking AI tools like ChatGPT, Google’s AI Overviews, Perplexity, and Bing Copilot for answers. These tools generate their own responses and cite the brands and websites they trust.
If your business isn’t being mentioned in those answers, you’re invisible to a growing audience. That’s where our GEO (Generative Engine Optimisation) service comes in.
Understanding GEO & Its Importance
GEO is the process of optimising your business to appear in AI-generated answers.It builds on traditional SEO and adds strategies tailored to how AI tools choose, understand, and cite sources.
With GEO, we help you:
- Get cited by AI assistants & summaries
- Build authority and trust in the eyes of AI & search engines
- Future-proof your online presence
Why Does GEO Matter?
- AI Overviews are replacing traditional search results in many cases. Over 50% of search queries are expected to be answered directly by AI tools in the next few years.
- Customers are already using tools like ChatGPT to research products & services. 70% of consumers trust AI-generated recommendations when making purchase decisions.
- Competitors who adapt to AI search early gain a major advantage. Get cited by ChatGPT, Google AI, and other generative engines - where your customers are already looking for answers.
- Traffic & trust increasingly come from being mentioned where answers happen. Future-proof your search presence beyond traditional SEO.
Who is This For?
This service is ideal for:
- Businesses that rely on search visibility
- Brands looking to stay ahead of competitors
- Companies who want to future-proof their online presence
- Anyone noticing less traffic from Google and wondering what’s next
The Benefits of Adopting GEO
- Increased brand citations in AI-generated answers and summaries.
- Higher trust and authority signals in emerging AI search platforms.
- Broader reach to audiences using AI assistants and chatbots.
- Early adoption advantage over competitors still focused only on traditional SEO.
With AI SEO Services, we help you:
- Get cited by AI assistants & summaries
- Build authority and trust in the eyes of AI & search engines
- Future-proof your online presence
What’s Included in Our GEO / AI Visibility Service?
Inspired by the innovation shaping AI search, this package is perfect for businesses ready to own their space in AI-driven discovery. GEO SEO services help you get cited by AI assistants like ChatGPT, Google AI Overviews, Perplexity, and more.
AI Visibility Audit
We test your presence across the major AI tools - Google AI Overviews, ChatGPT, Perplexity, Bing Copilot - and benchmark you against competitors.
We answer:
- Are you cited in AI-generated answers?
- Which competitors are being mentioned instead?
- What topics or queries are you missing?
AI-Friendly Optimised Content Creation
We develop and optimise content that AI tools love to cite:
- FAQ & How-To pages answering real customer questions.
- Thought-leadership articles showcasing expertise.
- Clean, structured page layouts for easy AI understanding.
Brand Entity & Structured Data Implementation
We help AI understand who you are and what you offer:
- Implement schema markup (FAQPage, HowTo, Product, etc.).
- Claim & enhance your presence in knowledge bases (like Wikidata).
- Strengthen your business as an identifiable entity for AI.
Authority Building
We enhance your credibility:
- Improve your overall E-E-A-T (Experience, Expertise, Authority, Trustworthiness).
Monitoring & Reporting
We track how your AI visibility evolves over time, and adjust the strategy as needed.
We provide reports on:
- Which tools are citing you
- New opportunities to improve
- Competitor movements
Ready to Show Up in AI Answers?
Don’t wait for your competitors to own the conversation .Let us help you be found, be cited, and be trusted - in search with AI SEO Optimisation.
GEO AI SEO Service Packages
| Packages | Description | Estimated Results Timeframe | Hourly Rate (Min. 4 hrs/month) |
| Basic | Core GEO Audit & Optimisation | 3-6 Months | £70 |
| Plus | Enhanced AI Content & Branding Entity | Ongoing | £75 |
| Advanced | Advanced AI Monitoring & Authority Building | Ongoing | £80 |
*All packages require a 3-month notice period for cancellation. Prices are subject ot VAT.
What You Get with Each Package
Basic Package: Core GEO Audit & Optimisation
Ideal for businesses starting their journey into AI search visibility.
- AI Search Presence Audit (Google AI, ChatGPT, Perplexity, Bing)
- Structured Data Implementation (Schema Markup)
- Initial Brand Entity Setup & Wikidata Claiming
- AI-Friendly Content Review & Quick Wins Recommendations
- Monthly Monitoring & Reporting
Plus Package: Advanced AI Content & Brand Entity Building
For businesses aiming to grow citations and AI trust signals.
Includes everything in Basic, plus:
- Custom AI-Optimised FAQ & How-To Content Creation
- Enhanced Structured Data (FAQPage, HowTo, Product Schema & more)
- Brand Presence Expansion in Knowledge Bases
- Competitor AI Citation Analysis
- Bi-Monthly Strategy Updates & Content Refreshes
Advanced Package: Continuous AI Monitoring & Authority Building
For businesses focused on long-term AI visibility and trust.
Includes everything in Plus, and:
- Ongoing AI Citation Monitoring & Competitive Tracking
- Authority Link Building from Trusted Sites
- Voice Search & Conversational Query Optimisations
- Monthly Content Creation Focused on Emerging AI Trends
- Continuous Brand Entity Refinement & Knowledge Graph Updates
Interested in a tailored GEO plan?
Enquire Today
GEO & AI SEO FAQs
Generative Engine Optimisation (GEO) FAQs
What is Generative Engine Optimisation (GEO)?
GEO is the process of optimising your business to appear in AI-generated answers. It builds on traditional SEO and adds strategies tailored to how AI tools choose, understand, and cite sources.
Why does GEO matter for my business?
AI tools like ChatGPT, Google AI Overviews, and Perplexity are increasingly shaping how people discover businesses. GEO ensures your brand is found where customers are looking.
How does GEO differ from traditional SEO?
While traditional SEO focuses on ranking in search engine results pages (SERPs), GEO focuses on ensuring your content is cited in AI-generated responses. This involves optimising for AI understanding, authority, and trustworthiness.
What does your GEO service include?
- AI Visibility Audit – Assessing your presence across major AI tools.
- AI-Friendly Content Creation – Structured content that AI tools prefer to cite.
- Brand Entity & Structured Data Optimisation – Schema markup and knowledge base enhancement.
- Authority Building – Improving your E-E-A-T signals.
- Monitoring & Reporting – Tracking AI visibility and optimising strategies.
Is GEO relevant for businesses outside the UK?
Yes. GEO is crucial for businesses worldwide, as AI-driven search tools are used globally. It enhances your reach and credibility, regardless of location.
Who should consider GEO services?
- Businesses relying on online visibility
- Brands aiming to stay ahead of competitors
- Companies looking to future-proof their online presence
How long does it take to see results from GEO?
Businesses typically start seeing improvements in AI visibility within 3 to 6 months. Continuous monitoring and optimisation are key.
What are the costs associated with GEO services?
Our GEO service packages are tailored to your business needs:
- Basic Core GEO Audit & Optimisation: 3-6 months, £70/hour (min 4 hours/month)
- Advanced AI Content & Branding Entity: Ongoing, £75/hour (min 4 hours/month)
How can I get started with GEO?
Contact Salisbury SEO to discuss your business needs. Our team will develop a customised strategy to enhance your online presence.
Do you work with small businesses or startups?
Absolutely. Our services are designed for businesses of all sizes, scaled to fit your budget and goals.
How long does SEO take to show results?
Traditional SEO results may take 3–6 months, while GEO/AI SEO results can be seen in 3–6 months for AI visibility, depending on industry competition.
Will AI SEO replace traditional marketing teams?
No. AI SEO complements marketing efforts but human creativity, strategy, and relationship-building remain essential.
Do AI tools really read my website like a human?
Not exactly. AI tools analyse structured data, content quality, and authority signals rather than reading like humans. GEO ensures your website is understandable to these tools.
Will focusing on AI SEO hurt my traditional Google rankings?
No. GEO strategies enhance both AI visibility and traditional SEO rankings.
Can small or niche businesses compete with big brands in AI SEO?
Yes. AI SEO rewards clarity, relevance, and authority. Niche expertise can make your business more likely to be cited than generic content from larger competitors.
Will GEO help me get more leads or sales?
Indirectly, yes. Being cited by AI tools increases visibility, trust, and traffic, which can lead to more conversions when paired with a solid marketing funnel.
How do I know if AI tools are actually citing my business?
We provide AI visibility audits and monitoring reports that track where your business appears in AI-generated answers.
Do AI SEO strategies change often?
Yes. The AI landscape evolves rapidly. Our team ensures your business stays visible and relevant as AI algorithms change.