Regional SEO Strategies to Grow Your Reach
For businesses targeting multiple towns or counties, our regional SEO services provide strategies to enhance visibility across broader areas, driving more traffic and conversions. Like the enduring stones of Stonehenge, your business should stand as a beacon in your regional community. Whether you have multiple locations or want to attract customers from neighbouring towns and cities, we’ve got you covered.
Whether you're a multi-location business, a service provider covering a wider area, or expanding beyond a local footprint - our regional SEO campaigns are tailored to help you compete in more competitive, multi-town or multi-city spaces.
Who is it For?
- Businesses targeting customers across multiple towns or counties.
- Trades, services, or agencies covering wide delivery/service areas.
- Businesses looking to rank in location-based searches region-wide.
- Multi-office or mobile service companies needing scalable visibility.
What’s the Difference Between Local and Regional SEO?
Local SEO focuses on one main area or town. Regional SEO targets broader coverage - across counties, multiple cities, or defined service regions. It requires additional strategies such as location page clusters, regional content targeting, hyper-local relevance, and competitor differentiation at scale.
Benefits You'll See:
- Greater visibility across towns and counties.
- Increased traffic from neighbouring regions.
- A consistent brand presence across all locations.
- Conversions from customers in your target locations.
Build your online presence with our regional SEO expertise. Get Started Today.
Our Regional SEO Packages:
We follow a clear, collaborative process tailored to your business.
| Packages | Basic Package | Estimated Results Timeframe | Hourly Rate (min 4 hrs/month) |
|---|---|---|---|
| Basic | Core Regional SEO Setup & Optimisation | 3-6 Months | £65 / hour |
| Plus | Expanded Regional SEO with Content Optimisation | 4-8 Months | £70 / hour |
| Advanced | Advanced Regional SEO with Hyper-Localisation & Continuous Growth | 5-12 Months | £75 / hour |
All packages require a 3-month notice period for cancellation. To terminate services, clients must provide written notice 3 months prior to the desired cancellation date. This notice period ensures a smooth transition and continued support during the final stages of the agreement. Prices are subject to VAT.
Interested in a tailored Local SEO plan?
Contact us now to discuss your business needs!
Basic Package
- Regional keyword research and optimisation.
- Multi-location SEO strategies.
- Regional content campaigns and landing pages.
- Regional SEO Campaign Structure.
- Technical and on-page SEO audit.
- Audit of your existing Google Business Profile(s), location pages, and content assets.
- 1 monthly blog post.
- Monthly reporting & consultation.
Plus Package - Expanded Regional Coverage & Content
- Everything in Basic.
- Advanced on-page SEO.
- Competitor analysis.
- Google Business Profile enhancements.
- Monthly blog content (2 posts/month).
- Regional performance tracking.
Advanced Package
- Everything in Plus.
- Regional content creation (4+ posts/month).
- Hyper-local page creation/updates.
- Ongoing performance tuning.
How Our Regional SEO Process Works
- Consultation & Audit: We begin with a focused discovery session to understand your business, customers, competitors, and target service areas. This ensures your SEO strategy is built around your goals and aligned to the regions that matter most. Book your consultation now.
- Website Audit & Regional Keyword Research: We audit your site and uncover search demand across your chosen locations — identifying the regional keywords your ideal customers are using.
- Location Page Strategy & Google Business Profile Setup: We optimise or create regionally targeted landing pages and refine your Google Business Profile(s) with structured updates. Citation consistency and location visibility are enhanced across your target region.
- On-Page SEO & Content Development: Your key service and location pages are optimised for relevance, and we create regionally-focused content that speaks to both users and search engines across multiple areas.
- Review Monitoring & Expert Consultation: We offer strategic advice on reputation management — while you remain in control of customer engagement and responseson your Google Business Profile.
- We continuously track your visibility across towns and regions, adapt content and targeting, and provide tailored reports to keep your campaign aligned and growing.
Enquire Today
Why Choose Salisbury SEO?
- 20 years’ proven SEO success helping local businesses grow.
- Transparent reporting with clear, actionable insights.
- Custom strategies tailored to your business and market.
- Dedicated support focused on your results — not just rankings.
Don’t wait to grow your local business.
Start your SEO journey with us today!
Regional SEO FAQs
What is Regional SEO, and how does it differ from Local SEO?
Regional SEO improves your online visibility across multiple towns, counties, or regions. Unlike Local SEO, which focuses on a single location, Regional SEO targets several areas at once, using strategies such as region-specific content, optimised landing pages, and tailored Google Business Profile setups.
Who can benefit from Regional SEO?
Regional SEO is suitable for businesses operating across multiple counties or regions, such as:
- Multi-location businesses
- Trades and service providers covering wider delivery areas
- Agencies or franchises with multiple regions
- Businesses looking to appear in searches in several towns or counties
Why is region-specific content important?
Search engines prioritise relevance to the user’s location. Generic content may perform well in one area but fail in another. Creating region-specific landing pages, blog posts, and guides signals to search engines that your business serves each area, improving visibility and attracting the right customers.
How do Google Business Profiles and listings work across regions?
- Each location should have an optimised Google Business Profile where possible.
- For areas without a physical location, service-area targeting and location-specific landing pages can help.
- Consistency of NAP (Name, Address, Phone number) across all directories and citations is essential to avoid confusion and maintain rankings.
How do reviews and local backlinks impact visibility?
- Positive reviews in each county build trust and authority with both customers and search engines.
- Local backlinks from county-specific websites, business directories, or partnerships signal relevance to search engines, boosting rankings regionally.
Does mobile optimisation affect Regional SEO?
Yes. Many searches “near me” are performed on mobile devices while users are on the move. A mobile-friendly, fast-loading website increases your chances of appearing in searches across all counties you serve.
How does competition vary by region?
Competitors may dominate in one county but be less visible in another. Regional SEO allows you to identify underserved areas, target them strategically, and gradually expand your visibility across all regions.
How do I track performance in multiple regions?
Standard analytics may only show overall traffic. Regional SEO requires location-specific tracking using tools like Google Analytics with filters or regional reporting dashboards. This allows you to see which counties are performing best and where optimisation is needed.
How long does it take to see results?
Initial improvements are usually seen within 3–6 months. Full visibility across all regions, including content, backlinks, and optimised listings, may take 4–12 months. SEO is ongoing, requiring continuous updates to maintain and improve rankings.
What does a Regional SEO campaign include?
- Regional keyword research and optimisation for each county
- Location-specific landing pages
- Google Business Profile optimisation or service-area targeting
- Regional content creation (blogs, guides, resources)
- Technical and on-page SEO audits
- Monthly tracking and reporting by region
What are the pricing options?
- Basic Package: £65/hour (minimum 4 hours/month)
- Plus Package: £70/hour (minimum 4 hours/month)
- Add-On Package: £75/hour (minimum 4 hours/month)
Packages are tailored to your business needs, from foundational optimisation to full-scale regional content strategies.
How do I get started?
We begin with a discovery session to understand your business, customers, competitors, and target regions. This ensures your SEO strategy is aligned with your goals and the regions that matter most. Schedule a consultation via our contact page.