FIND OUT WHAT'S GOING ON AT SALISBURY SEO

AI has collapsed the customer journey - turning discovery, decision, and purchase into one seamless chat.

Search as we know it is being rewritten. In 2025, AI-powered interfaces like Google’s AI Mode, OpenAI’s ChatGPT, and Perplexity are replacing traditional keyword search with conversational, visual, and generative discovery.

Generative Engine Optimisation (GEO) is the process of optimising your website’s content, structure, and authority so AI-powered search engines can understand, trust, and cite your business in their generated answers.

As customers increasingly turn to AI-powered tools for answers, your business must adapt its search strategy or risk disappearing from the conversations that drive buying decisions.

Failing to optimise for AI-assisted search leaves your brand invisible, misrepresented, or replaced by more forward-thinking competitors in customers’ eyes.

Regardless of size, businesses that embrace GEO now can improve trust, visibility, and customer acquisition while late adopters struggle to catch up.

Be Found. Be Cited. Be Trusted — In Search & AI.What is GEO? Generative Engine Optimisation (GEO) is the process of optimising your brand and content to appear in AI-generated answers

GEO helps your business stay visible and trusted in AI-driven search results by optimising your content and presence for generative engines like Google AI Overviews, and your audiences needs.

While designers strive to craft visually stunning and user-friendly websites, they may inadvertently neglect elements vital for search engine optimisation (SEO) and conformity.

By dispelling these myths and understanding the realities of SEO, website owners can develop more effective strategies and avoid wasting time and resources on outdated or ineffective practices.