FIND OUT WHAT'S GOING ON AT SALISBURY SEO

Expanding into international markets requires more than translation - it requires strategic international SEO consulting.

While WordPress is a flexible platform, many businesses struggle with SEO performance due to poorly optimised themes, plugins, or content structures

For many businesses, visibility in local search or within a specific sector (e.g. dental, healthcare, architecture) makes all the difference.

When people think about SEO, they often picture keyword research, content writing or link building. But without a strong technical foundation, those efforts can only go so far.

AI has collapsed the customer journey - turning discovery, decision, and purchase into one seamless chat.

Search as we know it is being rewritten. In 2025, AI-powered interfaces like Google’s AI Mode, OpenAI’s ChatGPT, and Perplexity are replacing traditional keyword search with conversational, visual, and generative discovery.

Generative Engine Optimisation (GEO) is the process of optimising your website’s content, structure, and authority so AI-powered search engines can understand, trust, and cite your business in their generated answers.

As customers increasingly turn to AI-powered tools for answers, your business must adapt its search strategy or risk disappearing from the conversations that drive buying decisions.

Failing to optimise for AI-assisted search leaves your brand invisible, misrepresented, or replaced by more forward-thinking competitors in customers’ eyes.

Regardless of size, businesses that embrace GEO now can improve trust, visibility, and customer acquisition while late adopters struggle to catch up.