Keyword Mapping is a vital process when you are preparing to market your website online. There is nothing better than a channelled focused approach which is uniformly used by anyone working to promote your business or service online, be that for social media marketing, link building, blog post writing, press release writing and more.
Just think how imporant it is to channel efforts for certain keywords to certain pages of your website across your entire marketing spectrum!
This is where Salisbury SEO works it's magic, to target keywords that hold the right user-intent to gather information, make a purchase or get answers to their pain points that your products or services solve. Landing on a age where the content does not align to the search you carried out equals a lost customer that you competitor will gain.
Mapping is an important step and forms the blueprint of your strategy to guide a multitude of SEO adjustments that work toward strengthening each pages online standing.
Although time consuming to create it requires someone experienced to put this together, once this is planned out, it supports our team with their SEO work and you for any links you place around the web pointing to your website. It also prevents keyword cannibilisation where two pages would have to compete for a spot in the search results and pages will bounce in and out frequently, not gaining the strength over time.
As an example, SEO without strategy is like painting an unprepared surface - the end result will not be as you hoped it would turn out. Preparation work is key!
Contact us to discuss an SEO retainer where this services is included.